Media Bio

Fast Food for E-Business Marketers

High Street Press, 1999, 100 pages, ISBN 0-9674442-0-9 (Currently out-of-print)

Written at the dawn of the Internet meets business age, Fast Food for eBusiness Marketers gets to the heart of understanding the applications of the Internet to business pursuits. This book is written for beginners and intermediates alike.

Based on the ten concepts that make ebusiness fly, I set out rules by which marketers can navigate and profit. Short, punchy, and to-the-point, Fast Food for eBusiness Marketers gets to the nitty-gritty so that businesses of all sizes can use its information to drive their ebusiness or ecommerce efforts.

A quick read for anyone wanting to learn more about doing business on the Internet. Gather knowledge about how, why, where, and when the Internet works best in your business and learn about who is affected by it.

Currently out-of-print.  Watch for updates.

Dangerous Competition, Issues in eCompetitive Intelligence

iUniverse, 2001, 160 pages, ISBN 0-595-17692-5, US$16.95 (paperback)

Using a punchy and take-no-prisoners style to look at the process of evaluating a business competitor at the dawn of the 21st century, Dangerous Competition blazes new ground and, in its journey, awakens the reader as to what truly makes a competitor dangerous here in the electronic age.

Concentrating not on the “physical corporation” but rather on the “virtual competitor,” Dangerous Competition examines the issues critical to the analysis of intelligence obtained about an ebusiness competitor. Rather than simply looking at the competitive intelligence retrieval process, a place where so many books have gone before, Dangerous Competition takes a different road and tells the reader what they should be looking for in the ebusiness competitor, what it means, and why it makes that competitor dangerous.

Still so relevant in today’s Web 2.0 world.
Available at Amazon.com. Click here.

Conehenge, The Story of a Jersey Schlub

Kahuna Content, 2006, 185 pages, ISBN 0-967-4442-1-7, US$18.95

In this work, I called upon my business experience to take a fun look at the trials and tribulations of commerce. Using a comic strip format, readers of Conehenge will learn about Roger Kruger, an ordinary New Jersey guy who, after 20 years of unending daily nonsense in a huge company, turns from “corporate dweebness” and gets in touch with his “Inner Roger” to start his own small business. That small business is a magazine which Roger names “Conehenge.” The strips chronicle Roger’s path through everyday small business insanity and his quest in making a semi-honest buck.

Available at Comixpress.com. Click here.

Insidious Competition, The Battle for Meaning and the Corporate Image

iUniverse, 2010, 396 pages, ISBN 9781450229104, List Prices: US$26.95 (paperback), US$36.95 (hard cover), US$9.99 (Kindle)

Social media presents a threat like one never known to business before. Social media are the 21st century gossip factories; it’s the modern day equivalent of “back fence chit chat.” Social media are today’s coffee clotch discussion, but these discussions are on speed.

Web 2.0 enables ordinary people to talk about and trash your brand image in ways you can’t even imagine. And Web 2.0 affords less-than-ordinary people the opportunity to co-opt your brand image for purposes of their own agenda, e.g., irregular competitors.

Insidious Competition is the only book of its kind to point out that “atypical competitor” who can damage your company’s reputation without leaving a trace; leaving you to figure what went wrong and how you are going to fix it.

Visit the book site at www.InsidiousCompetition.com. Available at Amazon.com, BarnesAndNoble.com, or via your favorite bookstore.

• The “Back Blog” Brief, How American Chiropractors Use Blogs to Converse with Patients & Prospective Patients, The Kahuna Content Company, Inc., May 2008
• The ROI of Hotel Blog Marketing, The Kahuna Content Company, Inc. June 2008
• The “Future Value” Blog Brief, How American Financial Planners Use Blogs to Converse with Clients & Prospective Clients, The Kahuna Content Company, Inc., June 2008

• “Total Quality Management & Competitor Intelligence,” HAPPI Magazine, October 1994, p. 84.
• “Competitor Intelligence in Context,” Soap/Cosmetics/Chemical Specialties Magazine, January 1993, p. 46
• “Competitor Intelligence in the Household & Personal Products Industries,” HAPPI Magazine, July 1992, p. 144
• “Development of the International Service Market Opportunity Index,” by Richard Telofski & Joe Kim, Quantity and Quality in Economic Research: Studies in Applied Business Research, Vol. 4, August 1997
• “Blogging As a New Marketing Tool,” Chiropractic Economics, August 2008, p. 60
• “Social Media Protest Campaign Reveals Greenpeace Weaknesses,” NGO Watch, American Enterprise Institute, April 2010
• “The Silent Killers in Social Media Never Die,” Minneapolis/St. Paul Business Journal, July 9, 2010
• “Social Media Criticism Will Never Die,” Providence Business Journal (Providence, Rhode Island), September 20, 2010.
• “Don’t Play Games with an Irregular Competitor,” PR Week, Tuesday, June 1, 2011.
• “Of Greenpeace, Democracy, and Fishing,” Fish Info & Services Ltd., FIS.com, November 12, 2011
• Marshall, Alasdair James; Telofski, Richard; Ojiako, Udechukwu; and Chipulu, Max (2011) An Examination of ‘Irregular Competition’ Between Corporations and NGOs. Voluntas International Journal of Voluntary and Nonprofit Organizations (doi:10.1007/s11266-011-9205-5) (In Press)
• “Anti-Capitalists Unlikely to Compliment Capitalists,” Canada Free Press, January 17, 2012
• “It’s Not About Canadianism; It’s About Capitalism,” The Daily Capitalist, January 25, 2012

• “More Than Friending: Social Media & Communication in Business and Education,” panelist at The Future of Communication, 10th Annual Symposium, Baruch College, City University of New York, Friday, April 30, 2010. (see the video – click here)
• Vocus Webinar, “What to Do About Reality Benders, Friendlies, and Nasties,” Thursday, May 19, 2011.