for Richard Telofski
. . . author of the ground-breaking new book, Insidious Competition, The Battle for Meaning and the Corporate Image, that discovers the people and groups who redefine the meaning of your company’s image by using the ever-increasing power of social media. Learn who they are, what makes them tick, how they “compete” with your company, and what to do about them.
Expertise:
Competitive strategy, competitive intelligence, SWOT analysis, social media, online interaction analysis, digital activism analysis.
Education:
B.A. Communications & Sociology, Rutgers University
M.B.A. Marketing, Rider University
M.B.A. Marketing, Rider University
Professional History:
Current:
President & Principal Consultant – The Kahuna Content Company, Inc.
Previous:
- Principal Consultant – eBusiness Analysts
- President – The Becker Research Company, Inc.
- Senior Project Manager – New Jersey Economic Development Authority
- Lecturer – Georgian Court University & Monmouth University
Media Interviews:
- “Competitive Sleuth – Survival Guide,” U.S. 1 Newspaper (Princeton, NJ) – May 6, 1992, p.4
- “Intelligence Chief Prefers Research Over Spying,” The Courier Post (Cherry Hill, NJ) – May 24, 1992
- “Firm Digs Out Data on Clients’ Competition,” The Princeton Packet (Princeton, NJ) – June 2, 1992, p. B1
- “Competitive Intelligence Pro Digs for Packaging Secrets,” Shelf Presence Magazine – January 1994
- “Getting the Low-Down on Competition,” The Times (Trenton, NJ) – February 25, 1994, p. D1
- “We’re Afloat in Facts,” The Princeton Packet (Princeton, NJ) – November 13, 1996, p. 1
- “Conehenge,” Interviewed on WOND-AM, Pleasantville, NJ – June 26, 2004
- “Conehenge,” Interviewed on WCTC-AM, New Brunswick, NJ – November 19, 2004
- “Creating Art for a Masculine Audience,” The Cranbury Press (Cranbury, NJ) – January 7, 2005, p. 1
- “Pushing Local Business by Drawing on Nostalgia,” Bucks County Courier Times (Levittown, PA) – February 2, 2005, p. B1
- “Welcome to Conehenge,” The Princeton Packet (Princeton, NJ) – February 25, 2005, Lifestyle Section, p. 17A
- “Conehenge; The Story of Roger, the Jersey Schlub,” Commuter Week (Palisades Park, NJ) – March 7, 2005, p. 1
- “Former Corporate Drone Draws on Experiences,” The Home News Tribune (New Brunswick, NJ) – Saturday, March 19, 2005, p B1
- “Finding Inspiration in the Freezer Aisle,” The New York Times – Sunday, March 20, 2005, Arts & Entertainment, p. 10
- “Plainsboro Artist is Amused by New Jersey,” The Home News Tribune (New Brunswick, NJ) – Sunday, June 4, 2006, p. D6
- “The Success of the Schlub,” The Times (Trenton, NJ) – Sunday, October 15, 2006, p. E1
- “Conehenge,” Interviewed on WDVR-FM, Delaware Township, NJ – June 2006
- “Insidious Competition,” Interviewed on News 91.9, CKNI Radio, Moncton, New Brunswick, Canada – Tuesday, August 3, 2010 (Afternoon Drive Time). Listen to a clip from the interview by clicking here. (Clip courtesy of Rogers News 91.9. Used with permission.)
- “The Dark Side of Social Networks” Interviewed on “London in the Afternoon with Alan Coombs” on CJBK Radio, London, Ontario, Canada – Thursday, August 5, 2010 (Afternoon Drive Time). Listen to the interview by clicking here.
- “The Other Side of Social Media” Interviewed on “The Geoff Currier Show” on CJOB Radio, Winnipeg, Manitoba, Canada – Tuesday, August 17, 2010 (Mid-Morning Show). Listen to the interview by clicking here. (Then, select August 17, 2010 – 10AM. Interview starts about 15 minutes in.)
- “The Dark Side of Social Media,” Interviewed on “The Morning Wake-Up Call” on WRHU-FM, Hempstead, New York – Thursday, August 19, 2010 (Morning Drive Time). Listen to the interview by clicking here. (Clip courtesy of WRHU. Used with permission.)
- “The Insidious Competitors in Social Media,” Interviewed on “Pete & Jan in the Afternoon” on WRJN, Racine, WI – Monday, August 23, 2010 (Mid-Day Show).
Quoted/Referenced In:
- “Plagiarism: What It Is and How To Avoid It,” June 2002
- Bottom Line Competitive Intelligence, September 2002
- “Survey: Financial Planners See Blogging as an Effective Marketing Tool,” Financial Planner Home, May 29, 2008
- “Financial Planner Blogs an Effective Marketing Tool : New Survey,” Real Lawyers Have Blogs, May 30, 2008
- “American Financial Planners Suffer an Opportunity Cost, Says Study by Kahuna Content,” June 11, 2008
- “6 Essential Reasons Why You Need a Chiropractic Blog,” April 22, 2009
- “Irregular Competition: the Newest Threat,” Society of Competitive Intelligence Professionals
- “BP’s Oiled Pelicans: ‘They Look Like Dead Angels in the Sand,’ ” The Huffington Post, July 24, 2010
Other Books Published:
- Fast Food for eBusiness Marketers, High Street Press, 1999
- Dangerous Competition, iUniverse, 2001
- Conehenge – The Story of a Jersey Schlub, Comixpress, 2006
Publicly Available Professional Studies Authored:
- The “Back Blog” Brief, How American Chiropractors Use Blogs to Converse with Patients & Prospective Patients, The Kahuna Content Company, Inc., May 2008
- The ROI of Hotel Blog Marketing, The Kahuna Content Company, Inc. June 2008
- The “Future Value” Blog Brief, How American Financial Planners Use Blogs to Converse with Clients & Prospective Clients, The Kahuna Content Company, Inc., June 2008
Articles Published:
- “Total Quality Management & Competitor Intelligence,” HAPPI Magazine, October 1994, p. 84.
- “Competitor Intelligence in Context,” Soap/Cosmetics/Chemical Specialties Magazine, January 1993, p. 46
- “Competitor Intelligence in the Household & Personal Products Industries,” HAPPI Magazine, July 1992, p. 144
- “Development of the International Service Market Opportunity Index,” by Richard Telofski & Joe Kim, Quantity and Quality in Economic Research: Studies in Applied Business Research, Vol. 4, August 1997
- “Blogging As a New Marketing Tool,” Chiropractic Economics, August 2008, p. 60
- “Social Media Protest Campaign Reveals Greenpeace Weaknesses,” NGO Watch, American Enterprise Institute, April 2010
- “The Silent Killers in Social Media Never Die,” Minneapolis/St. Paul Business Journal, July 9, 2010
Speaking and Panel Participation:
- “More Than Friending: Social Media & Communication in Business and Education,” panelist at The Future of Communication, 10th Annual Symposium, Baruch College, City University of New York, Friday, April 30, 2010. (see the video – click here)
