* * *
A GUIDE on THOSE WHO COMPETE FOR YOUR COMPANY IMAGE . . .
AND WHAT TO DO ABOUT THEM.
* * *
The Battle for the Meaning of your Corporate Image is at hand, and it is played out in social media by ordinary and not-so-ordinary people who subtly, surreptitiously, and insidiously compete for what your company name means.
This is a competitor unlike any you’ve seen before.
Discover this new Insidious Competition, what they do, how they do it, and why they mangle the real meaning of your company in the 21st century global town square.
Then learn what you can do about it.
- Recognize the different Types of Insidious Competitors within Social Media,
- Learn about the Tools each type of company image competitor wields,
- Know the Attacks Types that They Use on YOUR Company Image
- Understand that for Insidious Competitors It’s Not About Truth and Reality, It’s About Drama
- See How Digital Crowd Behavior Can Mangle the Meaning of Your Company Image
- Explore Counter Strategies and Tactics that can be used against the Insidious Competition attacking your Image
The New Battle in Digital Media won’t be against hackers. The new digital media battle will be in the insidious struggle for meaning. Your company image is under an inexorable attack in the new business and social world of the 21st century. That attack won’t stop. Learn how to help preserve your company’s image, and along with it your job and your children’s future.
Book Subject Area: Business Strategy/Corporate Communications/Internet/Social Media
* * *
To download a FREE excerpt from the book’s Introduction, please click here.
